10 tips for presenting comms results - Kademy - chunk 9

same and you’ll start to see their eyes glazing over very quickly. It’s your job to do the hard work – to do the analysis and interpret the results to create meaning for your audience. 3. Don’t present raw numbers Presenting pages and pages of numbers won’t make you look smart. It will just mean that your audience has to work really hard to understand what the numbers mean. Only show the numbers that support the points you’re making and will easily make sense to the people in the room. We’re not saying that you should never mention numbers.