10 tips for presenting comms results - Kademy - chunk 12

4. Arrange your presentation logically Your presentation should tell a story – a clear, strong narrative will instantly make it more appealing to your audience. You should also make it easy to follow. Start with the study’s objective, the methodology you followed, and then move on to results and conclusions. 5. Get to the point early If you’re using a PowerPoint deck, make it easy for the audience by laying the conclusion out right at the top of the slide.