Full-service vs. self-service leader comms: a roundtable discussion - Kademy - chunk 11

add their voice around an issue or announcement know when and where to use Comms to best meet their business objectives. Moving to self-service Leaders’ continuing asks and expectations of their communicators have become a very difficult proposition for the Comms team, now buckling under the weight of a comms-heavy workplace environment. However, rather than hiring more communicators in proportion to the number of requests and leaders served, it seems that we may be moving in the opposite direction with many central functions slimming down, narrowing in their focus, and offering a lighter touch service for leaders to maximise their impact.