Full-service vs. self-service leader comms: a roundtable discussion - Kademy - chunk 16

rein in the over-use of leaders in the cascade of communications. It was suggested that it was no longer necessary for 15 leaders to say the same message and – even when they may be the ideal channel – we should consider them one part of a broader multi-channel mix. “Let the CFO share the financial results, let the next 5 in rank sit out, and then have the sixth in level share it locally.” The second was around pay-to-play contracts as a mechanism for making flexible resource decisions, with some caveats noted: that those who have budget don’t get more resources than those who don’t; that each opportunity still aligns with business priorities and doesn’t simply add more noise; and that the team is skilled in saying “no”.