Encouraging leaders to communicate on digital channels - Kademy - chunk 9

worse. We know how important it is for employees to hear the message from their leaders: someone close to them who they trust; someone who can personalise the message and ensure it’s relevant and engaging. But this is much harder when social media, instant communications, and peer-to-peer communications are non-stop. We don’t want our leaders to chime in where their message gets lost and just makes things louder. Instead, we need to commit to making sure everything they communicate is relevant, impactful and can cut through the noise.