Encouraging leaders to communicate on digital channels - Kademy - chunk 14

employees and leaders are always operating with the best information at any given time. Second, it helps leaders feel secure in taking risks on digital for issues that are uncertain and prone to rumour – exactly where we need leaders’ voices most but where they are also most often missing! Because digital channels are filled with user-generated content… We need to explore where our digital content comes from. More often than not, digital content comes directly from employees and our leaders need to engage, respond and help steer the conversation in positive, value-creating directions.