Encouraging leaders to communicate on digital channels - Kademy - chunk 27

and post. Give them an understanding of when to use digital channels (how they fit into your whole channel strategy) and what to use the channel for. Tell them what kind of content works best – the length of posts that work well, and how to use pictures and emojis. Provide templates and core content, especially for any campaigns you’re running so leaders can re-post or can easily adapt content to be relevant to them and their teams. Think about providing a reverse mentoring scheme so your leaders can learn from the new graduates or more digitally aware team members.