How to engage hard-to-reach employees - Kademy - chunk 19

can adapt your digital channels to their needs. You should also be maximising your external channels. Think about how you can build employee stories into your external comms to tell the story, especially on channels that are also targeted at potential employees so will align to your values and culture. Work with your external communications team to ensure content and messages are aligned internally and there isn’t a credibility gap between what employees see and hear at work compared to what they may see and hear on external channels.