Eight tips for M&A comms success - Kademy - chunk 6

with them by meeting regularly and involving them in relevant comms activities. You’ll be top of their mind when the next M&A project kicks off, including you at the start and giving you valuable planning time. Strategy teams also have a deep knowledge of the business rationale for the acquisition. As comms leads, you’ll need this valuable perspective to craft the business case for fellow employees. 2. Set clear goals from the outset It may be challenging to ask people to take a step back and look at the overall comms goals when they’re focused on their own tasks.