Eight tips for M&A comms success - Kademy - chunk 9

saves everyone time overall. Objectives will include what’s in it for the business, the employee, and the customer. Leading an exercise asking, ‘What do we want people to know, feel and do as a result of this activity?’ gives you something solid to keep coming back to as the project evolves. That could look like: “As a result of our communication, current and acquired employees will: Know: the facts are clear and make sense with the company vision Feel: I’m being treated with respect during this change Do: read the materials and ask their manager for what they need.” 3. Don’t go it alone.