Eight tips for M&A comms success - Kademy - chunk 10

project evolves. That could look like: “As a result of our communication, current and acquired employees will: Know: the facts are clear and make sense with the company vision Feel: I’m being treated with respect during this change Do: read the materials and ask their manager for what they need.” 3. Don’t go it alone. Share the responsibilities. M&As usually need more complex work than a typical comms campaign, and many comms pros try to do it all by themselves. This can lead to unnecessary mistakes, a lesser experience for employees on all sides, a poor perception of comms, or burnout.