Eight tips for M&A comms success - Kademy - chunk 18

begin it early. A good Q&A will give: the business rationale for the M&A and how it links to strategy and vision; people and communication principles; key facts to address employee needs such as benefits, location, line manager, workload; clarity on what key messages will be shared outside the company; where to find more information. The Q&A becomes an excellent resource for leaders to answer their team’s questions on announcement. It’s helpful for comms to own the Q&A, although ensure there’s a commitment from the core team to own the sections that are relevant to their area of expertise. 6.