The outcomes that collecting and using the right data can deliver - Kademy - chunk 16

relentless pace and volume of change is taking its toll on comms teams, almost without exception, and the reality is that this uncertainty is with us for the foreseeable future. So you need to know that you have a team that’s fit for purpose and be able to prove it. You don’t need everyone to be great at everything, but you do need to make sure that as a group they have the skills and competencies to deliver what you need them to, and that they can adapt and thrive in a change-heavy environment.