The outcomes that collecting and using the right data can deliver - Kademy - chunk 20

for many years. During times of change it’s been suggested that the optimal set-up is a team of generalists with consistent and high levels of knowledge and confidence, with known specialists who can be deployed as needed. Having data-driven insights to hand increases your chances of finding that sweet spot. This is a lot – gathering, analysing and actioning data can be daunting, especially for comms leaders who already have a lot on their plates.