Download: Key trends every comms leader should be thinking about for 2021 - Kademy - chunk 5

skills and competencies and make recommendations about what needs to change for our industry to continue to be successful. Obvious gaps in capability have emerged Communication leaders needs to better understand their teams’ proficiency across all skills and competencies to lessen extremes and identify gaps that may be impacting performance. Widespread uncertainty has hindered planning Communicators need to elevate their thinking about planning to incorporate more business acumen and a strategic lens. High levels of change show no signs of slowing 48% of communicators rated change as one of their two lowest skills.