Download: Key trends every comms leader should be thinking about for 2021 - Kademy - chunk 6

identify gaps that may be impacting performance. Widespread uncertainty has hindered planning Communicators need to elevate their thinking about planning to incorporate more business acumen and a strategic lens. High levels of change show no signs of slowing 48% of communicators rated change as one of their two lowest skills. A change of mindset is necessary – from managing a single change initiative to facilitating an organisation that’s change-ready. Remote working has complicated the building and maintaining of stakeholder relationships 40% of communicators rated A Curious Coach as their lowest scoring competency.