What communicators could learn from the culture shifts caused by Covid-19 - Kademy - chunk 4

learn from the culture shifts caused by Covid-19 by Alex Hentschel | Sep 10, 2020 For many years communicators have been talking about shifting organisational cultures, the challenges of doing so successfully, and of trying to shorten the time it takes. Modern thinking estimates it takes 3-5 years depending on the complexity of the change. Whenever we speak to organisations about their plans and give this timeline, their faces fall, they look at us like we don’t know what we’re talking about, and they let us know that their organisation is different. Their employees understand the need for change and will embrace it faster.