What communicators could learn from the culture shifts caused by Covid-19 - Kademy - chunk 7

months. Of course there’s still a population of naysayers who refuse to shift their behaviour. If they’re wrong they may pay for it with their lives, but there lies the crux of what makes the difference to whether a culture shift happens quickly or slowly – what the individual has to lose. The shifts associated with Covid-19 had life or death as their incentive. There were also mandates, which are a sure-fire way to change behaviour. “Do this or you’ll get fined”, “Don’t do that or you’ll go to prison”.