What communicators could learn from the culture shifts caused by Covid-19 - Kademy - chunk 8

a culture shift happens quickly or slowly – what the individual has to lose. The shifts associated with Covid-19 had life or death as their incentive. There were also mandates, which are a sure-fire way to change behaviour. “Do this or you’ll get fined”, “Don’t do that or you’ll go to prison”. It had herd support – a large number of believers that made the tipping point of change almost immediate. And finally, there was proof that failure to change had consequences – large numbers of people were contracting the virus and sadly dying from it.