What communicators could learn from the culture shifts caused by Covid-19 - Kademy - chunk 13

Proof and herd support. Proof might be the indisputable numbers that support the need for a change to happen, or the better numbers that we project we’ll achieve after a change has taken place. These numbers are important, but while they will fill heads, they will absolutely not fill hearts. And finally, herd support. The concept of change champions isn’t new, yet most change communication still comes from the top. Covid-19 showed us it was our communities, people like us, that got us to co-operate.