What communicators could learn from the culture shifts caused by Covid-19 - Kademy - chunk 14

numbers are important, but while they will fill heads, they will absolutely not fill hearts. And finally, herd support. The concept of change champions isn’t new, yet most change communication still comes from the top. Covid-19 showed us it was our communities, people like us, that got us to co-operate. We care about our neighbours, our children, our local heroes that asked us to wear masks, stay home, be considerate. In summary: Take ‘life-threatening’ out of your toolkit. We’ve used the messaging that ‘the ‘life of the organisation is at risk’ for a long time.