What communicators could learn from the culture shifts caused by Covid-19 - Kademy - chunk 15

us, that got us to co-operate. We care about our neighbours, our children, our local heroes that asked us to wear masks, stay home, be considerate. In summary: Take ‘life-threatening’ out of your toolkit. We’ve used the messaging that ‘the ‘life of the organisation is at risk’ for a long time. Now that we’ve all experienced what ‘life-threatening’ really means, taking that approach will fail. Beware the mandate. Yes, it’s likely that instructions for a change will come from above and you won’t be able to simply say “no”.