What communicators could learn from the culture shifts caused by Covid-19 - Kademy - chunk 17

“no”. Your power as a communicator is finding the balance between delivering for those leaders and creating messaging that gets audiences to care. Use proof. Numbers are still important, even with a very personal message. The head and heart fight it out on a daily basis, so give them both. Build your change programmes from the bottom up. Who can make people care about a change initiative? It’s the friends we work with. The managers we trust. It’s our personal circle and those circles are small.