What communicators could learn from the culture shifts caused by Covid-19 - Kademy - chunk 18

head and heart fight it out on a daily basis, so give them both. Build your change programmes from the bottom up. Who can make people care about a change initiative? It’s the friends we work with. The managers we trust. It’s our personal circle and those circles are small. So identify those people, think about how to create a swell, and build your change programmes from the bottom up, not the top down. Kademy members use our expertise and the member network to stay up-to-date on the most current challenges and trends.