Create more powerful and successful written communications by thinking beyond creativity - Kademy - chunk 7

It’s not always effective, and we don’t understand why. We’re providing all of the information, in an interesting way, in a number of places, and in a consistent manner. So why is it not having the right impact? There are two reasons: We’re not clear about what we’re trying to achieve. We don’t know enough about who we’re talking to, to achieve it.