Create more powerful and successful written communications by thinking beyond creativity - Kademy - chunk 14

here will influence whether your reader believes what you say and will ultimately do what you ask. Remember the basics  – what do you want to happen as a result of your communication? Have you set the right (or any!) objectives for your writing? What’s the best call to action? At Kademy we take a step back from traditional approaches to writing and reshape show we approach the writing process from the very start. Resetting things in this way provides you with a foundation for knowing exactly what creative direction will best serve your objectives.