A new way to think about audience segmentation - Kademy - chunk 4

challenges cited by communication teams. At the risk of sounding like a self-help guru, when we’re feeling overwhelmed, isn’t it better to focus on the things we can control? Like how our messages are landing with our audiences? We segment audiences because we live in a world that’s over-communicated to. Rather than risk under communicating or being accused of not being transparent enough, companies moved to telling everyone, everything they can, even if it doesn’t directly affect them. The result? Very few messages land how they need to because we only have so much mind space available.