A new way to think about audience segmentation - Kademy - chunk 8

In Kademy’s audience-driven segmentation approach, those triggers are impact and involvement. Consider this – will the person be impacted by what’s happening, and do we need them to be involved for the project to succeed? Unmanaged impact could lead to attrition, reduced productivity, reduced engagement. Impact produces emotions and reactions. The more impact, the more personal. Unmanaged, these reactions could lead to attrition, reduced productivity, or reduced engagement or the wrong things being done at the wrong time. Why not try setting aside some time to think about how you can better understand your audiences?