Roundtable: How AI is reframing communicators' roles - chunk 4

enter the profession because they possess strong skills in either writing or stakeholder management. The remark struck a chord because of the conversation that followed. During the discussion, leaders shared that AI is disrupting one of the key roles communicators have always had – that of being the go-to writer. With AI now at the fingertips of most employees, leaders warned that “comms won’t always be the first port of call for writing.” Anecdotal evidence revealed that leaders and stakeholders are turning to AI to generate their copy and are also putting the copy they’ve received from comms through AI tools and making changes.