5 essential ingredients to help communicators prepare their organisations for change - Kademy - chunk 11

and then helping your audiences see a clear path to the vision. Your goal should be to create something simple, realistic and relatable that clearly lays out why this change is worth fighting for, struggling for, and working for. Without it, your employees will constantly wonder what the point is. Stakeholder Engagement To effectively communicate your plan, you need to identify your audience segments – this is your super-power as a comms professional.