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today’s challenges. Team confidence in delivering a consistent transformation narrative. Improved personal and team resilience while being impacted by change. Measurement for usable results Empower your team to make data-driven decisions so they can deliver better campaigns and even better business outcomes. Learning outcomes: A consistent framework for measurement across the team. Agile comms function that uses measurement to iterate and refine strategies. Improved stakeholder relationships through use of data and insights. Writing for business impact Help your team craft authentic, powerful narratives that align with business strategy. Learning outcomes: An outcome-focused, strategy-first approach to your writing, instead of starting by crafting the story.
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