They key comms trends impacting your team in 2025 - chunk 9

our step-by-step guide for building an agile team today. You can also get in touch to access our member-only library of comms team structure examples, providing you with a helpful starting point. Change and crisis comms as business-as-usual Change management is critical because you are in a permanent cycle of change. For over a year, we’ve been talking about change comms as business-as-usual, to reflect the constant change we face. Today, the same applies to crisis comms. While your company will not experience a crisis every day, you need to be prepared to navigate one any day.