They key comms trends impacting your team in 2025 - chunk 10

permanent cycle of change. For over a year, we’ve been talking about change comms as business-as-usual, to reflect the constant change we face. Today, the same applies to crisis comms. While your company will not experience a crisis every day, you need to be prepared to navigate one any day. As one comms leader recently shared with us, “It’s a more volatile environment today, with misinformation and social media. It’s easier to be vilified.” This highlights the importance of transparent and authentic communication, as trust can be lost in a moment.