They key comms trends impacting your team in 2025 - chunk 11

need to be prepared to navigate one any day. As one comms leader recently shared with us, “It’s a more volatile environment today, with misinformation and social media. It’s easier to be vilified.” This highlights the importance of transparent and authentic communication, as trust can be lost in a moment. As a comms leader, your deep understanding of your employees allows you to provide invaluable strategic guidance to business leaders when necessary. However, like change initiatives, you need to have the fundamentals in place to do this effectively. Comms leaders are being increasingly regarded as reputation managers.