They key comms trends impacting your team in 2025 - chunk 13

effectively. Comms leaders are being increasingly regarded as reputation managers. Looking for inspiration for your crisis comms strategy? We’re convening comms leaders on Thursday, 27th February, for a private roundtable to explore shared challenges, novel approaches and good practices. Get in touch to find out how you can be involved. Putting GenAI to work Is GenAI much-ado-about nothing if the use cases are so limited? At a recent Kademy roundtable with communication leaders in London, strong feelings of disillusionment were evident. Leaders noted waning enthusiasm in their teams and pointed to limited use cases for comms. This is understandable.