They key comms trends impacting your team in 2025 - chunk 14

be involved. Putting GenAI to work Is GenAI much-ado-about nothing if the use cases are so limited? At a recent Kademy roundtable with communication leaders in London, strong feelings of disillusionment were evident. Leaders noted waning enthusiasm in their teams and pointed to limited use cases for comms. This is understandable. GenAI tools are still new to us. Now we’ve mastered the low-hanging fruit of AI for content creation, we’re asking, ‘What’s next?’ Our advice is to remain curious and experiment safely. As the technology continues to develop, so will the use cases available to you as communicators.