They key comms trends impacting your team in 2025 - chunk 21

for them, including: Identify and measure the single metric or metrics your business leaders care about now. Remember that quantitative data is your friend but you might need to help your team get more comfortable with it. Don’t forget the value of qualitative data. Listening is a fundamental part of measurement. Cultivate a measurement mindset within your team so everyone knows it’s a shared responsibility, not a capability held by a few people. You can check out the full list of tips here.