Feeling disillusioned with GenAI? You aren't alone. - chunk 9

and quite understandably, organisations want their investments to reap the rewards. But, as a new technology, this is likely to take time. The hard reality is, that not all investments will pay off. Finally, comms leaders at our event noted how much work is involved in maintaining a GenAI system. GenAI is only as good as the information you put in – and this takes time and effort – something we were told we’d have more of as a result of GenAI! So what can you do about it?