Roundtable: How AI is reframing communicators' roles - chunk 14

we’re unlikely to lose comms job roles; we just need to reframe them and upskill our teams to focus on the areas that matter most. Double down on strategy and stakeholder management While AI disrupts our role as writers, it reinforces communicators’ other key skill – strategic, advisory and stakeholder management. Yes, your stakeholders can use AI to draft an internal memo announcing a change, but they can’t predict employee reactions or listen and respond to feedback. Communicators have a unique, deep perspective on your organisation and its people, and that’s invaluable.