Tips for effectively measuring the impact of communications - chunk 7

Adopting a ‘measure everything approach’, resulting in an overwhelming amount of data across different platforms. Difficulties analysing data because of a lack of time, good tools or an absence of strong data skills. How can you overcome these barriers? First, identify and measure the metrics your business leaders care about. If your organisation is focused on improving its reputation, your executive team will be interested in the metrics that demonstrate your influence in this area.