Tips for effectively measuring the impact of communications - chunk 9

team will be interested in the metrics that demonstrate your influence in this area. As Paul Diggins from Santander noted, it might take some work to pinpoint the most important factor: Trying to get the business to identify what outcomes they want is challenging – they still just want a ‘thing’. Second, while your team might be more comfortable with words than quantitative data, you can use this to your advantage. You can use your storytelling skills to make data more engaging and impactful. As Lisa Gorski from HSBC noted: There is an opportunity in getting people excited about data.