Tips for effectively measuring the impact of communications - chunk 10

a ‘thing’. Second, while your team might be more comfortable with words than quantitative data, you can use this to your advantage. You can use your storytelling skills to make data more engaging and impactful. As Lisa Gorski from HSBC noted: There is an opportunity in getting people excited about data. Third, it’s highly likely that what you measure will be impacted by other functions. The data you need might even be held by other functions. That’s why it’s critical to lean into colleagues outside of comms. You might find your tech and data experts to be particularly helpful to you.