Tips for effectively measuring the impact of communications - chunk 11

Third, it’s highly likely that what you measure will be impacted by other functions. The data you need might even be held by other functions. That’s why it’s critical to lean into colleagues outside of comms. You might find your tech and data experts to be particularly helpful to you. Fourth, don’t forget the value of qualitative data. As Neil Jenkins from Iron Mountain noted: Listening is fundamental to understanding what’s important to people and how comms are landing. You can do this by providing feedback mechanisms on all channels so employees can share their thoughts directly.