Tips for effectively measuring the impact of communications - chunk 12

particularly helpful to you. Fourth, don’t forget the value of qualitative data. As Neil Jenkins from Iron Mountain noted: Listening is fundamental to understanding what’s important to people and how comms are landing. You can do this by providing feedback mechanisms on all channels so employees can share their thoughts directly. Fifth, identify ways you can cultivate a measurement mindset within your team so it doesn’t become an afterthought. Iron Mountain’s approach is to encourage all team members to consider data in their conversations. As Neil Jenkins stated: Measurement is not a capability that sits with just one person in the team.