Tips for effectively measuring the impact of communications - chunk 13

Fifth, identify ways you can cultivate a measurement mindset within your team so it doesn’t become an afterthought. Iron Mountain’s approach is to encourage all team members to consider data in their conversations. As Neil Jenkins stated: Measurement is not a capability that sits with just one person in the team. Six, explore opportunities for upskilling. While communicators don’t need to be data experts, your team should be able to interpret data and use it to make informed decisions. Our roundtable suggested a significant gap exists in this area.