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How to design an agile, future-ready comms team structure - chunk 7
relatively unchanged, but the environment in which communicators operate is evolving significantly. As you approach a team redesign, we suggest you keep these trends in mind: Rapid technological advancements, such as AI, the shift to hybrid work and the proliferation of digital channels demonstrate how quickly the business landscape is changing. Comms team structures needs to be agile and adaptable to meet fast-moving business needs and circumstances. You’ll also want to ensure you have strong change comms capabilities within your team. Budget cuts and constraints are pressing concerns that are likely to persist in the near future.
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