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How to design an agile, future-ready comms team structure - chunk 9
in the near future. If you are approaching a redesign with a smaller budget or headcount, consider increasing self-service resources, allowing leaders and managers to do more independently. We’ve also seen some comms teams moving away from 1:1 executive support and adopting a corporate voice role to optimise team resources. Over the last few years, businesses have been paying increasing attention to their impact beyond the bottom line. When designing your team, think about how you can serve essential business priorities such as ESG, sustainability and DE&I.
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