How comms professionals can say “no” effectively - Kademy - chunk 14

about what you say – but how you say it. Here’s our step-by-step guide to mastering a confident and credible “no.” Ask yourself, why can't we deliver on this request? Is it a team capacity issue? Does the request contradict the current business strategy? Would a ‘yes’ lead to detrimental outcomes? Top tip: If you can, identify one clear reason for saying no. You can’t go to your business leader with a simple “no”, so consider the alternatives. You might require more information about the request in order to formulate a solution that delivers on the business need.