How comms professionals can say “no” effectively - Kademy - chunk 16

to formulate a solution that delivers on the business need. Top tip: Think about what a win-win scenario would look like for you and your business leader. It’s about finding mutual agreement. Go to your business leader with your clear reason for pushing back – and confidently present your alternative. Explain why you can’t agree to their request and what you can do instead. Top tip: Use data to back up your opinion and present your reasoning where possible.