How comms professionals can say “no” effectively - Kademy - chunk 17

finding mutual agreement. Go to your business leader with your clear reason for pushing back – and confidently present your alternative. Explain why you can’t agree to their request and what you can do instead. Top tip: Use data to back up your opinion and present your reasoning where possible. Here’s how these steps can be put into action: The request: ABC company has asked its communication team to send an email to inform staff of an unexpected departure from the executive team. Step 1.